Are You Internet Girl?
A girl poses in front of her camera with a city background and her hobo-boho chic bag tucked away under the arms of her oversized coat. She might turn to the side and then drop her shoulder, adding casual movement or a leg pop. You'll likely see her in ballet flats, a button-up jacket, and there's pastel hidden between her skirt and boots, too. Or maybe the pastel appears loudly. The camera is steady, held by something solid, holding the frame intentionally.
In front of her body and bag, you'll see text in a pastel color; hint— it’s probably yellow. It's typed in lowercase, like writing on a napkin. It says something that sounds familiar. It's all a part of the image, anchoring it visually.
This style of video feels original, but Internet Girls aren't inherently that at all, actually. It's not the look that stands out to us, but the familiarity of everything comforting we've seen before, turned into a pin on Pinterest, but make it a video.
It's the best way to show off that you are an Internet Girl.
Style always has one definable feature, and in this case, it's the color experimentation. There are pastels everywhere, powder pink, icy blue, pale yellow, but it's balanced out with gray and silver to be "grown up", not whimsical. Sometimes a jewel tone is involved in the outfit, casually in a shoe or a bag. Easter-color business wear is in this aesthetic too, it takes away the seriousness of a structured jacket. It's playful, and a nod to boards we all saved in 2018.
Silhouettes appear soft, but layered. Ballet flats and pleated skirts, button-up jackets over knits, bright tights peeking from out the top of a boot. There is nothing heavy about this look, except the bag of choice and what it holds. When an outfit like this is being shown off, even movement is measured like a fashion show. The bag of course, is a grounding point.
Accessories and patterns are there to complete the outfit. There are polka dots on a blouse, or lightly tousled hair, maybe even a side part which i’ve grown to love. It's playful and pastel, yet grunge. It isn't just decor, it's style that turns an outfit into a statement.
The mood of an Internet Girl is hyper-real, giving you hints of nostalgia, but it's grown with us instead of staying in our 12-year-old brains. There's a calm pose, familiar colours, and femininity is being portrayed as an art rather than an act. The girl in the video isn't trying to be noticed, the brand is already noticed, she is just existing in this rhythm of repetition. Where every color and accessory is purposeful.
The Internet Girl isn't just a look. She's a performance. Every lowercase word is pre-framed for what she wants to be seen, and the text isn't what's narrating her, it's the outfit.
Text overlays, fonts, and measured movements are styling devices to add to what she's already made. The platform demands clarity, and it rewards legibility. The Internet Girl knows this, she pre-captures herself, pre-names herself, frames her aesthetic in advance. What we see is hyper-curated, but not an ounce of effort.
There's tension built into this outfit, it's the core of it all. Nostalgia, playfulness, and irony, while maintaining purpose and control. Feminine gestures are amplified (the performance), twirls and shoulder drops. They are a part of the visual story.
We are drawn to the Internet Girls because their aesthetic is recognizable. Pastels and metals, softness, strategic layering; the repetition creates a rhythm we are comfortable with and want to emulate. A shorthand for taste.
In the end, the Internet Girl is a study of control, chaos, and comfort, in performance and repetition. She is our childhood storybooks brought to life, and grown up. Every color, gesture, and lowercase word tells us exactly who she is (or how she wants to be seen). The Internet Girl is less about individuality and more about coherence. She is a living, breathing aesthetic in motion.
